Feeling the brand
Luxury surprise fashion gift box service Treat Me Box set an interesting brief; to persuade the public to part with their hard earned cash every month in exchange for personal gifts that they weren’t able to see until they’d been delivered. To do this, the brand needed to evoke powerful emotions – enough to trigger a release of dopamine and endorphins to lower stress and feel more creative and relaxed. We can do this with the right branding stimuli such as colours, textures, visuals, and light.
When defining a brand stimuli, using a swatch is of utmost importance. A swatch represents a visual representation of the brand’s color palette and plays a vital role in establishing a consistent and recognisable visual identity. The choice of colors in a swatch can evoke specific emotions, communicate brand values, and create a distinct personality for the brand.
Getting you in the mood
A carefully curated collection of images can visually communicate the desired emotions, values, and personality of a brand. Each image in the mood board serves as a stimulus, triggering specific emotional responses and associations in the minds of consumers. Whether it’s vibrant colors to convey energy and excitement or serene landscapes to evoke a sense of calmness, the mood board acts as a visual guide for designers, marketers, and content creators.
By tapping into the power of imagery, Treat Me Box established a consistent and impactful visual language that would resonate with their target audience, strengthening brand loyalty and leaving a lasting impression. Through a well-crafted image mood board, Treat Me Box can effectively harness the influence of visual stimuli to create a memorable and emotive brand experience.
Humans treat themselves for various reasons, ranging from seeking pleasure and indulgence to self-care and reward. Treating yourself can be a way to celebrate achievements, relieve stress, or simply enhance overall well-being. It serves as a form of self-gratification and can provide a temporary escape from the demands and pressures of everyday life.
We used visually appealing imagery and packaging to entice new consumers. Aesthetically pleasing presentations triggered a desire for the treat, making it hard to resist. The use of high-quality visuals evoked desire and made the treat seem more luxurious and desirable.