Fostering equity

Kamberra Indigenous Cleaning, a leading cleaning company committed to fostering reconciliation and promoting Indigenous participation, embarked on a journey to develop a comprehensive Reconciliation Action Plan (RAP). This case study delves into the design and development process of their RAP, showcasing the use of Adobe InDesign to create a visually appealing, informative, and inclusive 20-page document.

Understanding the purpose

The first step in the RAP design process was to gain a clear understanding of the purpose and objectives. Kamberra Indigenous Cleaning aimed to strengthen relationships, promote cultural respect, and create opportunities for Indigenous individuals within their industry. By highlighting these key points, the design team could tailor the RAP to effectively communicate the company’s commitment and initiatives.

I collaborated closely with Kamberra Indigenous Cleaning to outline the structure and content of the RAP. This involved identifying key sections, such as the company’s vision, acknowledgment of traditional custodians, action plans, and monitoring progress. A 20-page document was deemed appropriate to convey the necessary information while maintaining readability.

To ensure visual consistency, the design team integrated Kamberra Indigenous Cleaning’s existing brand elements into the RAP. This included incorporating the company’s logo, color palette, and font choices. By aligning the RAP’s design with the company’s brand, the document became an extension of their overall identity and enhanced recognition among stakeholders.

The design process

Utilising Adobe InDesign, I began crafting the RAP’s layout and page designs. The front and back cover were strategically designed to capture attention and create a lasting first impression. The front cover featured a compelling imagery symbolising Indigenous culture, combined with the company’s logo and title. The back cover displayed a summary of the contact details, serving as a reminder of the commitment made.

Incorporating relevant visual elements and imagery played a crucial role in capturing the essence of reconciliation and Indigenous culture. I sourced high-quality photographs that represented diverse Indigenous communities, cultural practices, and landscapes. By including these images throughout the document, the RAP became visually engaging and conveyed a strong message of inclusivity.

Choosing appropriate typography and text formatting ensured readability and accessibility of the RAP. I selected fonts that balanced professionalism and cultural sensitivity. Clear and consistent headings, subheadings, and body text were implemented to guide readers through the document’s content. Consideration was given to font size, line spacing, and paragraph formatting to optimise readability.

Throughout the design process, collaboration with Kamberra Indigenous Cleaning played a crucial role. The design team regularly shared drafts of the RAP, encouraging feedback and incorporating suggestions. This iterative process ensured the final document accurately reflected the company’s vision, goals, and commitment to reconciliation.

Preparing for distribution

Once the design phase was complete, the RAP was prepared for printing and distribution. I provided the finalised InDesign file to a professional printing service, ensuring high-quality output. Digital versions were also created for online distribution, enabling wider access and reducing environmental impact.

The design and development of Kamberra Indigenous Cleaning’s Reconciliation Action Plan exemplify the power of visual communication in conveying a company’s commitment to reconciliation and Indigenous participation. Through careful planning, collaboration, and the use of Adobe InDesign, the RAP successfully communicates the company’s vision, goals, and initiatives in a visually appealing and accessible manner, supporting their ongoing journey toward reconciliation.

Let’s Make Things Happen

Jay Fletcher

Marketing Strategist

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