Tammy defined some loose goals for the project: to create a brand identity and launch her first EP, while obtaining as much exposure as possible. As with many singer/songwriter debuts, it was imperative that this was achieved on a shoe-string budget. We agreed to work together over six key areas.
“The photography had to capture an ephemeral moment in time. A moment that made listening to Tammy’s songs feel like they were written and sung just for you.”
To capture the essence of her music, we embarked on an extensive seven-hour photo shoot across several themed locations. We began the photo shoot amongst urban decay, where the crumbling walls, weathered textures, and abandoned spaces of a burnt-out space observatory beautifully mirrored the raw and honest nature of Tammy’s music. These gritty and edgy environments exuded a sense of vulnerability and authenticity, aligning perfectly with the emotional depth found within her lyrics.
Next, we ventured into nature-themed locations, where the serene beauty of the natural world provided a striking contrast to the urban decay. Surrounded by lush landscapes, vibrant flora, and picturesque scenery, Tammy’s presence among nature created a powerful visual representation of the themes of growth, introspection, and the healing power of music that resonated within her songs.
Lastly, we immersed ourselves in the vibrant world of graffiti, as we explored Canberra’s art filled lane-ways. The colorful and expressive murals and urban artwork served as the perfect canvas to capture the essence of Tammy’s music. Each street art piece had its own unique story, conveying a sense of creativity and artistic expression that harmonised with the spirit of her songs.