Gordon moved to Queensland over six months ago. After being employed for several years, it was his dream to become self-employed again and live a better lifestyle. Being previously employed, Gordon had not needed to find new business for well over ten years, so it came as quite a shock to discover that the methods he had previously used to get new clients (newspaper ads, letter drops etc), were no longer working. Gordon approached me asked to help him plug his leaky marketing funnel.

As a new business, I understood that Gordon’s marketing budget was low and that any marketing spend needed to have a near instant return on his investment. I suggested that he put a small portion of his budget into a Statistical Design and Analysis. The aim of this approach was to provide him with a clear picture of the marketplace he was operating in, looking at niches to exploit, and predicting his chance of success.

On day two, I presented Gordon with a solution – a marketing campaign that it had an 80% chance of succeeding. The campaign was short (great for his low budget) and highly measurable. It would take a week for me to do some ground work but I told Gordon he be expecting calls from new customers the following Monday.

Gordon followed my progress during the next week closely, as I got to work on the plan I’d created. There were several steps to the work, but Gordon enjoyed seeing the how the process worked.

Eventually Monday came around and, just as I promised, Gordon’s phone started to ring with new work. Within two weeks, Gordon could afford to increase his marketing budget. This led to even more work, and even more happy customers.

A week later, I sent Gordon some information relating to the statistics I had been gathering on his campaign. This included the increase in traffic to his website and social media pages, as well as the customer reviews. It was quite clear to see that the work I had carried out over the past two weeks, had a huge, positive impact on Gordon’s business, and his bottom-line.