Search Engine Optimisation and Search Engine Marketing


Rapidly increase your website’s visitors and leads via searches in Google and Bing.

Search Engine Optimisation (SEO)

Search Engine Optimisation typically involves making modifications to your website’s content and code to increase the chance of it appearing as high as possible in Search Engine Results Pages (SERPs).  This is known as your organic search ranking and is determined by the position your website appears after a person has ‘Googled’ a relevant word or phrase.

My SEO services include:

  • Website audit and analysis

  • Schema Markup

  • Content Optimisation

  • Structured Data Optimisation

  • Load Speed Optimisation

  • Mobile Optimisation (Responsiveness)

Search Engine Marketing (SEM)

Search Engine Marketing is the process of paying search engine’s, like Google or Bing, to appear within their Search Engine Results Pages (SERPs) in the form of a Pay Per Click (PPC) advert. Adverts typically appear after a person has ‘Googled’ a word or phrase, but may also appear elsewhere within a Search Engine’s Marketing Network.

My SEM services include:

  • Keyword research and targeting

  • Competitor Analysis

  • Website Content Optimisation (Relevancy)

  • Pay Per Click (PPC) Ads (E.g. Google Ads)

  • Reporting and Dashboards

Using SEO and SEM to increase visitors and leads

SEO and SEM are complimentary. Adopting a strategy that combines both methods together will produce far greater results.


SEM can supply almost instantaneous internet traffic to your website, app, or store. By targeting specific keywords and demographics, you can reach potential customers at the exact moment they are searching for your products or services.



While SEM brings in paid traffic, work on optimising your website’s content, structure, and technical aspects can begin. Over time, SEO attracts more relevant traffic and improves your online presence without the need for paid advertising (SEM).

The steps to sustainable growth

Achieve sustainable growth through a tried, tested, and highly successful SEM/SEO pathway.

Instant website traffic

Paid ads typically guarantee good visibility in Search Engine Results pages. I can help you to choose the right keywords and write your advert copy to greatly increase the amount of clicks and traffic you receive, right from day one.

Keyword Testing

With visitors now regularly hitting your website via paid ads, we can use this opportunity to carefully test the keywords that provide the optimal chance of converting to a lead or sale.

Sustainable Growth

Based on our keyword tests, we use up-to-date SEO techniques to build up your website’s organic reach to greatly reduce reliance on paid ads and build sustainable, long-term growth.

“Jay not only helped me gain new customers, but also how to retain the ones I already had – an excellent return on my investment.   I’m now well-known throughout the town and have 100% satisfaction based on my customers’ reviews.”

Gordon Yates

Plumber and Gas Fitter

Learn how I have helped the these businesses grow.

Let’s Make Things Happen

Ready to increase leads, conversions, and profit? Contact me today for a Free 30 Minute Consultation.

“Marketing is the lifeblood of any successful business. It’s the bridge that connects your products or services to the right audience, creating awareness, building trust, and ultimately driving growth.”

Jay Fletcher

Marketing Strategist

Jay Fletcher
Marketing Strategist

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