Can employees liking or engaging with your company’s posts on social media platforms inadvertently impact the visibility of those posts for actual customers?

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You may have heard about the interesting dynamics at play when it comes to employees and their social networks. As a group, employees generally have a network that’s a whopping 10 times larger than their company’s follower base. Additionally, content shared by employees tends to receive a remarkable 8 times more engagement than content shared through official brand channels. However, it’s crucial to take a moment and consider whether the demographics of their networks align with your intended target market.

Interestingly, when employees like or engage with your social media posts, it can inadvertently impact how visible those posts are to your actual customers. You see, social media platforms employ algorithms that carefully determine the content that appears in users’ feeds. This means that when employees heavily engage with your posts, it can give the algorithm the impression that the content is primarily relevant to internal audiences rather than your broader customer base.

It’s important to note, though, that employees liking your company’s posts can still contribute to increasing your reach—unless, of course, they indiscriminately like every single post. In such cases, platforms like Facebook swiftly adjust to ensure that employee likes have no significant impact on post reach. While the staff member in question will see more of your posts, others won’t. By liking everything, they unintentionally dilute their ability to expand the reach of your company’s posts.

So, what’s the solution? Well, the truth is that employees who genuinely engage and are more selective in their likes end up having a more meaningful impact than those who simply like everything. Taking a step back and refraining from indiscriminate liking is a good starting point. As a general rule of thumb, if an employee wouldn’t naturally ‘Like’ a post if they didn’t work for the company, it’s better for them not to ‘Like’ it at all. This way, the engagement remains authentic and more aligned with reaching your target audience effectively.

Published On: June 7th, 2023 / Categories: Video Blogs /

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