Hold your nose people…Netflix’s latest billboard claims to actually sweat!


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Ever wondered what Chris Hemsworth’s sweat feels like? No, neither have I. But to publicise their latest Hemsworth movie, Extraction 2, Netflix has created a groundbreaking billboard that they claim actually sweats. Laser-drilled “pores” connected to a bucket labeled “sweat (Hemsworth)” enables the billboard to mimic his sweat patterns. For an up-close and sweaty encounter, you can find these unique billboards at street level in Los Angeles and New York. And so, today’s marketing award goes to Netflix. Could this possibly be the best billboard ever made? I’ll let you decide.

Published On: July 4th, 2023 / Categories: Marketing News /

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